Post by account_disabled on Oct 26, 2023 1:00:05 GMT -6
From an SEO point of view, descriptive names have the advantage that it is immediately clear to search engine robots what a given company does. This applies primarily to the most "direct" names, such as Centrum Ubezpieczeń or Nieruchomości24, because they contain keywords for which the brand will probably position itself. The disadvantage is that these names are not very unique and an Internet.
User can easily accidentally click on a competitor's website in the search results. Suggestive names, on the other hand, are more unique, but usually phone number list devoid of keywords that are welcome from an SEO point of view. There is a risk here - as in the above-mentioned example with the confectionery shop and the romantic comedy.
If you use a popular or very generic phrase, you have to fight in the SERPs with search results on a completely different topic and often with sites with a very long history and high popularity, for example online dictionaries. Abstract names are also highly unique and, what's more, they stand out more in search results than suggestive names. However, you should not exaggerate with originality so that the name is still easy to pronounce and remember.
User can easily accidentally click on a competitor's website in the search results. Suggestive names, on the other hand, are more unique, but usually phone number list devoid of keywords that are welcome from an SEO point of view. There is a risk here - as in the above-mentioned example with the confectionery shop and the romantic comedy.
If you use a popular or very generic phrase, you have to fight in the SERPs with search results on a completely different topic and often with sites with a very long history and high popularity, for example online dictionaries. Abstract names are also highly unique and, what's more, they stand out more in search results than suggestive names. However, you should not exaggerate with originality so that the name is still easy to pronounce and remember.